Open to senior roles · Berlin · EMEA

Jorge Aguilar

I turn complex operational problems into scalable systems, products and partnerships.

Across mobility, logistics and technology — from frontline operations to strategy and execution.

Get in touch → See my work
Product · Nexio 800+ Active drivers under compliance framework, across 8 fleet operators
Product · Nexio 8 Regulated Mietwagen fleet operators served with compliance-first SaaS
Commercial · Bliq €3M ARR generated from cross-functional pilot in four months
Leadership · Bliq 6 Direct reports across supply operations in German mobility markets
Selected impact

The measurable outcomes of my work.

60–70%↓ Manual reporting effort through Python-based workflow automation Nexio
30%↓ Courier equipment cost through gear retrieval and refurbishment program Wolt
From <50% >80%↑ Fleet partner retention through operational interventions Bliq
Partners 2.6× 4.7×↑ Driver base growth across German mobility markets in 12 months Bliq
About

From frontline operations to building the systems behind them.

Jorge Aguilar — portrait
JA

I started close to day-to-day operations in mobility and logistics — as a courier partner, then in supply operations and partner management across Wolt, Bolt and Bliq. Over time, my work moved upstream: from executing processes, to managing supply and partners, to redesigning workflows, and eventually building products and automation around those operational problems.

Currently co-founder at Nexio Fleet (Berlin), where I translate regulatory complexity (LABO, PBefG) into compliance-first SaaS for regulated Mietwagen operators — serving 8 fleet operators and 800+ active drivers with 60–70% less manual reporting effort.

What I bring is amplitude of application with narrowness of identity: I take messy operational reality — regulatory, marketplace, or business — and turn it into systems that scale.

Selected work

Case studies and self-directed projects.

01 · Featured case study

Nexio Fleet — Building compliance-native product for Berlin PHV fleets.

Strategy, operations and product at an early-stage compliance SaaS. I translated regulatory frameworks (LABO, PBefG) into product specifications, ran field discovery with fleet operators and drivers, and built the systems that make compliance measurable.

  • Product ownership. Specs for the Driver App and Fleet Dashboard, QA across iOS, Android and web, and structured feedback loops between operations and engineering.
  • Compliance at scale. The framework underpins compliance for 800+ active drivers across 8 fleet operators in Berlin and Brandenburg.
  • Automation. Manual reporting effort down 60–70% via Python pipelines integrating Uber and Bolt platform data.

2025 — Present · Co-founder · 6+ months

Read the case study

Reference letter on file from Aleksander Boski, CEO and co-founder of Nexio Fleet GmbH.

FLEET DASHBOARD DRIVERS 800+ OPERATORS 8 FLAGGED 6 DRIVER SHIFT BREAK STATUS Compliant Break short Compliant COMPLIANCE RATE · 12 WEEKS
Fleet dashboard — abstract representation

02 · Featured case study

Wolt — Turning courier gear from a purchase into a loop.

Courier equipment at Wolt Germany was bought once per hire and never came back: the cost curve tracked hiring and turnover rather than active courier count. I redesigned the lifecycle from linear to circular — recovery at offboarding, refurbishment in Berlin, and a recycling route for gear that could not be saved.

  • Lifecycle redesign. Four intervention points: offboarding recovery, financial accountability for missing items, warehouse refurbishment, and downstream recycling via TARPREC through Wolt HQ Denmark.
  • Nationwide rollout. Gear return embedded into offboarding across 6 German cities covering 2,000+ courier partners.
  • Result. 30% reduction in equipment procurement spend, first 12 months against the following 12 post-implementation.

2021 — 2022 · Operations Associate · Nationwide

Read the case study

Reference letter on file from Wolt, available via the Certificates section.

GEAR LIFECYCLE Procurement RESIDUAL Refurbish BERLIN INTAKE Distribution ISSUED AT HIRE Recovery AT OFFBOARDING GEAR RETURNS TO THE SYSTEM FAILS ASSESSMENT Damaged gear TARPREC VIA HQ DENMARK Material recovery DOWNSTREAM — MATERIAL RECOVERY
Circular gear lifecycle
See all case studies
Experience

Operations across mobility marketplaces, SaaS, and B2B.

Product, operations & strategy leadership
2025 — Present Nexio Fleet GmbH Berlin, Germany

Co-founder · Strategy, Operations & Product

Compliance-first SaaS platform for regulated Mietwagen operators in Germany. Serving 8 fleet operators and 800+ active drivers.

  • Reduced manual reporting effort by 60–70% through Python automation and Uber/Bolt data integration
  • Translated LABO/PBefG regulatory requirements into product specs across Driver App and Fleet Dashboard
  • Contributed to IBB GründungsBONUS Plus (€50k) positioning; supported tiered compliance pricing and go-to-market

View case study →

Jul 2025 – Present Salas UG (haftungsbeschränkt) Berlin

Founder & Managing Director

Independent operator vehicle for mobility strategy work across the DACH region — compliance system design, KPI frameworks, and AI-powered workflow automation.

  • Advisory engagements in compliance system design, performance reporting, and process optimisation for mobility operators
  • Python and n8n-based workflow automation, leveraging Claude API for operational tooling
07.2024 — 07.2025 Bliq Berlin, Germany

Supply Operations Manager

Fleet partner supply operations across German mobility markets.

  • Scaled partner base 2.6× and driver base 4.7× across 12 months in German mobility markets
  • Improved fleet partner retention from <50% to >80% through operational interventions and account management
  • Generated €3M ARR through cross-functional pilot delivered in four months

View case study →

06.2023 — 06.2024 Bolt South Germany

Operations Specialist

Marketplace operations for Bolt Rides in Munich and Southern Germany, focused on supply expansion.

  • Improved driver activation from 25% to 58% in 6 weeks through onboarding process redesign
  • Reduced cancellation rate by 18% through operational interventions with fleet partners

View case study →

10.2020 — 02.2023 Wolt Berlin & Germany

Sustainability Operations Associate

Warehouse operations and courier equipment logistics across German markets.

  • Reduced courier equipment cost by 30% through gear retrieval and refurbishment program coordinated across 6+ German cities with Wolt HQ
  • Designed reverse logistics workflow for courier gear recycling and cleaning operations

View case study →

Approach

Seven principles I bring to marketplace operations and B2B SaaS.

Earned through operating across mobility platforms, sharpened through analytical work. These are the principles that anchor how I diagnose, plan, and execute.

01

Diagnose before levering

Most operating problems aren't modeling problems — they're framing or instrumentation problems. The work that creates value is naming what's actually broken before applying a fix.

02

Quality is multi-dimensional

Define "good" across pillars — safety, reliability, peace of mind. Measure with operational telemetry first, customer ratings second. Premium customers value their time more than rating prompts.

03

Grow with discipline

Markets earn growth by passing explicit gates — readiness, concentration, rejection-rate, supply depth. Filter-passing is necessary, not sufficient.

04

Translate diagnosis into roadmaps

Insight without execution is academic. The strongest planning artifacts name assumptions, structural floors, and explicit decision points where the plan pivots or doubles down.

05

Sequence risk before levers fire

What you defer matters as much as what you do. Remediate fragile markets before scaling them; design for downside, not just upside.

06

ML for probabilistic problems; rules for policy

Trying to use ML for tier classification adds complexity without value. Trying to use rules for prediction misses the probabilistic structure. The split is first-principles, not stylistic.

07

Partner accountability is conversation infrastructure

Tiered scorecards turn partner performance into structured commercial conversations — Tier A standard terms, Tier C 90-day improvement plan with named targets. The framework is the conversation.

These principles are demonstrated in a live interactive dashboard.

Open dashboard ↗
Capabilities

Four capabilities I bring across roles and industries.

Operations & Scaling
Fleet economics · Marketplace analytics · Supply operations · Process design · KPI frameworks · Cross-market rollouts
Projects & Transformation
Program ownership · Stakeholder management · Implementation · Process redesign · Change management · Cross-functional coordination
Partners & Customers
Key account management · Fleet partner retention · Commercial problem solving · Contract negotiation · Partner enablement · Strategic partnerships
Product & Data
Product discovery · Requirements engineering · Feature specs · User research · Testing & QA · Data pipelines · Analytics dashboards
Tooling & Stack

Tools and platforms I ship with.

AI & LLM
Claude API (Anthropic) · Prompt engineering · Agentic loops · Tool calling · RAG systems
Backend & Infrastructure
Vercel · Next.js · Supabase (Postgres, Auth, RLS) · Cloudflare Workers
Automation & Communication
WhatsApp Business API (Meta) · Webhooks · Message templates
Product & Design
Claude Code
Data & Analytics
Python (pandas, numpy) · SQL · Streamlit · Plotly · Firebase (Auth, Firestore) · FastAPI · Amplitude · Looker · Tableau
Enterprise Tools
Salesforce · Pipedrive
Leadership

How I lead teams through ambiguity.

A framework I've built adapting Leila Hormozi's five pillars to how I lead teams through ambiguity across operations, product, and partnerships.

→ Read the framework

Education

Operations education, analytical depth, continuous certification.

2025 — Present
Berlin Professional School · HWR Berlin
MSc Business Management — Digital Business Management
01.2026 — 03.2026
Ironhack · Berlin
Diploma, DevOps & Cloud Computing — CI/CD pipelines, Terraform, Docker, Kubernetes, AWS, Azure
2019 — 2021
Rhine-Waal University · Kleve
M.A. Sustainable Development Management — Grade 1.7
2011 — 2015
La Salle University · Mexico City
B.Sc. International Business — Erasmus exchange at Hochschule Bremen
Get in touch

Building something interesting?

Currently open to senior Product Ownership, Operations, GTM, Business Development, or Strategy roles — full-time in Berlin or remote-EMEA. If you're building something where operational rigor is the competitive advantage, let's have a conversation.

aguilarjorge@outlook.com → Connect on LinkedIn Book a 30-min call
Direct aguilarjorge@outlook.com
LinkedIn /in/jorge-aguilar-ops
Schedule Book 30 min ↗
Credentials View certificates ↗
Location Berlin · Working across EMEA
Languages EN · DE (C1) · ES (native)